Discovering which terms, items, brands, places and even people are currently most talked about and searched across web is made quite easy today, simply by using Google Trends.
Google Trends is a public web tool based on Google Search, which shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
First let’s take a look at the popularity of the term Mostar. Considering that Mostar is the main tourist attraction in Herzegovina, we would like to know how many times people searched directly the term Mostar.
(April 19 – 25) – 100 times searched
(August 16 – 22) – 97 times searched
(June 28 – July 4) – 91 times searched
(August 9 – 15) – 89 times searched
We can conclude that the term Mostar was most searched during the spring and summer seasons when the biggest number of tourists arrives to the city.
How about the city of Sarajevo, the capital of Bosnia and Herzegovina? Let’s see the statistics.
(May 31 – June 6) – 100 times searched
(July 12 – 18) – 99 times searched
(January 18 – 24) – 92 times searched
(November 8 – 14) – 86 times searched
So the search for the term Sarajevo does not follow the same trends as the one for Mostar.
Next let’s consider the term Split, as that city is one of the tourist centers of Croatia.
(July 5 – 11) – 100 times searched
(July 12 – 18) – 97 times searched
(July 26 – August 1) – 94 times searched
(August 2 – 8) – 92 times searched
We can conclude that Split is as well as Mostar, most searched worldwide at the peak of the tourist season in Croatia.
For the last let’s see the statistics about the city of Dubrovnik which is one of the most prominent tourist destinations in the Mediterranean Sea.
(July 19 – 25) – 100 times searched
(July 26 – 1 August) – 95 times searched
(August 2 – 8) – 93 times searched
(June 28 – July 4) – 88 times searched
As we expected, term Dubrovnik is also most searched in the summer days when the tourist season is at its peak.
How can business owners use Google Trends to gain advantages for their brand?
The answer is quite simple. Use Google Trends to find out statistics about the keywords relevant to your business and also for words, which are important for the interest area of your brand. After finding the numbers proceed by using and writing about the terms which are most sought after.
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