Hootsuite is one of the most comprehensive social media management tools out there. Basically it is a social media management system which takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.
It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. Also you can track multiple accounts on particular social network. Here are three reasons why you should use Hootsuite for your business:
- If you have more than one person managing your business’ social networks, Hootsuite has a messaging feature which allows team members to send private messages to each other. This will make work easier for your team members.
Whether or not you should use Hootsuite to manage your social networks depends on the type of business you have as well as the reasons you have a social network presence in the first place. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you.
- How about Google+? When it comes to updating and managing your Google+ business page you have a bit more choice and Hootsuite is a big winner here!
Pretty much all the Google+ features you’d expect are available, including posting to your circles, location, links and scheduling.
- Each week, Hootsuite sends you an email with a pdf attachment of your click summaries. Hootsuite gives you graphs showing:
– Number of clicks per day
– Geographical information on the people clicking through
– Top referrers
– Most popular links
We can conclude that Hootsuite is quite practical social media management tool because of the sheer number of networks and apps that it supports. It will spare you time with the scheduling feature and connect all of your services together. Go ahead and try it!