The 2016 will probably be the year of Snapchat. There is a constant struggle to follow the latest trends in social media as things seem to be changing each day at the speed of light.
With a 400% increase in video views since last year, more users and brands are starting to explore its popularity, looking for new creative paths of advertising.
1. Embracing Change
Snapchat has endured changes, mostly in the way it sees its self. The company seems to understand now that it can go way beyond fun and instant messaging, and this is the first step to bigger success.
2. Thinking Big
Snapchat plans to become the only platform for user communication, while it also plans to revolutionise the ways in which brands use social media, in terms of terms of content creation and engagement.
3. Growing Audience
Snapchat started as a new form of communication among teenagers and young adults, and later on attracted older audience such as the millennials. They are giving more to audience by constantly introducing new features such as filters, to ensure that engagement is high.
4. Exploring popularity
They got serious about business aspects. By using the trend of full screen vertical advertising, Snapchat looks very appealing to all the creative brands looking for the next platform to reach their audience in an authentic and effective way.
5. Staying Fun
People love fun and innovative communication. Snapchat got popular for its fun features, and the direct communication among users. Brands that want to promote on Snapchat, do that by creating colourful, unique and engaging content.