The social media craze has been a worldwide phenomenon. Facebook is still at the top of the game with reportedly having 1.591 billion monthly active users. Instagram is also quite successful and it has hit the number of 400 million monthly active users and every user has access to Instagram ads.
When thinking about advertising and publishing, keep in mind that content is still the king. High-quality content is mandatory if you want social media users to become regular visitors and customers.
Having high-quality content can also help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers.
We count down 3 ways in which content can convert social media fans into customers…
- Identify high-quality linking opportunities for boosting your traffic.
If you manage a big brand with hundreds or thousands followers, you can post content to your homepage or newsfeed.
Increasing online traffic is crucial, when you want to improve your rate of conversion from social media visitors and website user. The most effective way to do this lies in high-quality links, which make users click.
Links acquired on social media are high quality by Google’s standards because social media sites have high online authority. They offer greater trust and better opportunities than other link sources. Even if you have a relatively new webpage, you’re likely to get high rankings in organic search.
- Give them a reason to click on your links.
You have to convince your users to click on a link and you must give them a persuasive reason.
Your posts must invite for a clear call to action. Tell your audience exactly what you want them to do—whether it’s clicking, buying or another action
Twitter and Facebook have added images to tweets. Keep in mind that images increase the engagement and click-through rates for your posts.
- Attract attention with your headlines
Every brand managers must be able to produce excellent content which will catch the attention of their audience.
Create titles to deliver value to your audience and pique their curiosity. Creating memorable headlines helps you target the right audience, which attracts high-quality links that can turn your social media following into regular consumers of your content.