As the largest social media network Facebook is constantly evolving and introducing new features to its users. Their News Feed algorithm decides what appears in your News Feed and what brands can learn and implement in order to boost their organic reach.
So how does Facebook’s algorithm work? The News Feed calculations are of course mostly kept secret but Facebook has communicated the basics several times over the years. Here are some key points:
– Build credibility and trust with your audience.
– How popular are the creator’s past posts with everyone (Liked, commented on, shared, clicked)?
– How popular is this post with everyone who has already seen it?
– How recently was the post published?
Many factors are involved but the system is always being refined. The more people use Facebook means more content and more variables to take into account to ensure the best possible user experience for each individual.
The Time Magazine recently reported on how Facebook uses two primary devices to help refine and improve the News Feed algorithm – a team of around 20 engineers and data scientists who assess and evaluate the results of tests and updates to determine the best evolution of the system, and a group of some 700 reviewers, called Facebook’s “Feed Quality Panel”, who deliver real, human feedback on their News Feed results, which then help the data team make more informed decisions.